Integrating Influencer Marketing In Your Campaigns
In the past few years, the role that influencers have in promoting and marketing content has been noticed. This is the main reason why there are several content marketers that have made a decision to integrate influencer marketing and several other means of content promotion in their campaigns. Influencer marketing statistics have been favorable enough in a way that various companies started investing in it.
Some of the social media sites that are perfect for sharing content are Instagram, Twitter, Facebook and YouTube to which these platforms were able to amass millions to even billions of active users a month.
Influencer marketers can literally open new doors for you if you get to find one and establish a good relationship with them. But the question that many are asking is, how is it possible to put together content marketing as well as influencer marketing on the same page? In that case, here are some tips where you want to get started on.
Number 1. Find out the authorities in your niche – you should know that in every niche, there’s an authority and these are the people who have experience and vast knowledge in their respective field or industry, to which they can impart their knowledge to others. People are looking for tips as well as professional advice and since they look up to these authorities, they can be influenced by such and follow their link. In doing so, the influencer has a big impact on the consumer’s behavior on what or where to buy. For this, if ever the influencer is on your side, they can point these people directly to your store and make a sale out of it.
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Number 2. Evaluate the influencer – you can’t just contact all the influencers at once as it is going to be a waste of your energy and time. Reality bites, a big number of them will just ignore you or even worse, many are just not suitable for your brand for some reasons.
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Ideally, pick those whose content has high relevance to your brand after all, size of the influencer’s following isn’t the only factor to be considered when working with one.
Number 3. Establish your relationship with the influencer marketer – it is hard and a bit awkward at first to find out how you can connect with your prospect. Starting small is the simplest and the least creepy way to do it. Drop a simple comment on any of their recent posts, follow them on Instagram or Facebook, subscribe to their blog, retweet their posts and such for the following weeks. Until they start noticing it, do not stop in doing so and when it comes, that’s the perfect time to start taking actions by being friendly and respond to their replies, this pushes them to check your stuff and the rest follows.